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the process of overseeing and guiding the visual aspects of a creative project, ensuring a cohesive and compelling visual narrative.
It involves defining the project's overall style, selecting visual elements, and coordinating a team of artists and designers to bring the vision to life.
It is the charge of a sole art director to supervise and unify the vision of an artistic production.
“Design creates culture. Culture shapes values. Values determind the future.”
“Everything is designed. Few things are designed well.”
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